The History Of Fashionable Clothing Brands In USA
Fashionable clothing brands in USA are following in an age old tradition. There has always been an interest in fashion and clothing. In biblical history, Jacob showed his love for Joseph with a multi-colored coat. Chinese emperors were depicted with ornately detailed robes. Rich men and women of Europe went all out with wigs, tights, buckles and frills. People’s interest in style hasn’t changed, but the looks certainly have.
The USA’s early immigrants brought with them the styles they were used to. The styles changed, but the immigrants were more concerned with survival than what the lords and ladies were wearing to the ball. That phase, too eventually passed, but survival and ruggedness has always been a landmark of American style.
Blue jeans, a worldwide fashion phenomenon, were created by Levi Strauss & Co. In 1873. Jeans are the archetype of American style, yet they were originally designed for hard working men who need work pants made with tough fabrics and rivets to reinforce stress points like pocket corners.
Another current trend setter in America also began as a “fill a need” kind of venture. In the 1880′s, flannel shirts sold out of a hand cart to Pennsylvania coal miners, and sewn by the founder’s wife, became the foundation of Van Heusen. Now represented by such brands as Gant, Geoffrey Beene and Izod, Van Heusen is a premier supplier of high end business suits and business casual wear.
Goose down had long been a quilt filler when Eddie Bauer patented his puffy goose down coats designed for outdoorsman. In only six years he was providing the US Army Air Corps with such products. Today, the coats can be seen worn by the trend setters of the world.
Casual style has had its effect on the rest of the world. In societies in which form was more important than function regarding fashion, function and comfort have become the forerunners. America is a country in which a person who earns their millions by hard work is more respected than someone who is simply born to it, giving the rough and rugged look its honored place. Even the brands that have come along more recently rise to the top on casual wear. Jeans and T-shirts fill the malls.
Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.
Calvin Klein and Liz Claiborne are two famous American designers. Liz Claiborne’s inspiration was the American working woman’s need for affordable, stylish work clothes. Tommy Hilfiger, Aeropostale, The Gap, Abercrombie & Fitch, American Eagle Outfitters, Pacific Sunwear and Zumiez and many more are symbolic of that casual American style. Trendy and comfortable clothes will be produced by the fashionable clothing brands in the USA as long as there are people wanting to wear them.
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